Combine all ingredients into the bowl of your stand mixer. Using your dough hook, mix on medium speed for 8 minutes or until the dough is pulling away from the bowl.

Turn the dough out onto a lightly oiled surface and knead with your hands until you have a nice smooth dough - one or two minutes. Shape it into a ball and place in a lightly greased/oiled bowl in a warm place for 1 to 1.5 hours. 

After the dough has almost doubled in size, turn it onto a lightly floured or oiled surface. Divide into three equal pieces (use a scale if you want perfect sizes). 

Press each dough piece with your fingers until you have a rectangle of about the length that you want (in this case around 11 inches) and about 3 inches wide. Roll the flattened rectangle up from long side to the other long side until you have a log that is about 11  or 12 inches long and 1.5 to 2 inches around. When you\'re done rolling, you need to focus on sealing the seam. I pinch it closed very well from one end of the seam to the other. This is important and helps the top of your dough log to stay tight. 

After I seal the seam I roll the log again and taper each end a little. 

Do this for each of your 3 dough portions and place on a parchment lined sheet pan. Place each dough log pinched seam side down. 

Flatten each dough log with your fingers slightly so that it doesn\'t rise into quite a round cylinder. This will help the roll to be shaped better for sandwiches. 

Cover your sheet pan with a lightly oiled/greased plastic wrap and place in a warm area for 1 hour. 

Pre-heat oven to 375F (190 C). 

Optional: sprinkle around 20 grams (a little less than a quarter cup) of shredded cheddar on top of each roll.

At this point you can score your rolls with a very sharp knife if you want. I usually do three diagonal slashes for an 11 or 12 inch roll, but you can also do one big slash all the way from end to end. Or you can choose not to score the rolls at all. They should bake the same no matter which you choose. 

Bake for 20 to 25 minutes rotating the pan 180 degrees at the halfway point. (Note: this time is for non-convection ovens. If I use the convection setting it will cut as much as 8 minutes off the bake time.) Just take a peek at it when you turn the bread at the halfway point and if it\'s already fairly tan, you might want to keep an eye on it. Your rolls need an internal temp of 190 F (88 C) to be fully cooked. 

Allow bread to cool before slicing.